phem returns with infectious new track "IKEA"
Alt-pop star phem is back with a danceable new track inspired by everyone's favourite furniture store "IKEA", via Hopeless Records.
Don't be fooled by the song's kitschy title - the song is an especially meaningful one, written about losing a relationship that couldn't overcome the trials and tribulations of life.
In the song, phem sings about the excitement of building a life with someone, symbolized by their trips to IKEA. But she also acknowledges the challenges that come with any relationship, and how even the strongest relationships can sometimes crumble under pressure.
Discussing “Ikea” phem said:
"I was building a life with them and furniture," phem says of the song. "We went to IKEA several times and enjoyed every minute of it. We would always run into random friends, usually accompanied by their partners... shopping for things to make them feel adult and equipped to be in their first 'real adult relationship'. Everyone in there is hopeful and ready for more.. but the view is narrow. Playing house for the day and all the rooms make the future look so bright and easy. Yea... we passed the ikea stress test, but we failed all the others."
The song is a reminder that even the most beautiful relationships are not immune to the challenges of life. But it is also a reminder that it is possible to find hope and strength in the midst of heartbreak.
Watch the lyric video for “Ikea”:
Upcoming North American tour dates supporting G Flip
October 20th - Kilby Court, Salt Lake City, UT
October 22nd - Hollywood Theatre, Vancouver, BC
October 23rd - Neumos, Seattle, WA
October 24th - Star Theater, Portland, OR
October 26th - Rickshaw Stop, San Francisco, CA
October 27th - El Rey Theatre, Los Angeles, CA
