paradise fell. release music video for “FOREVER // EVERMORE”

London-based alternative project paradise fell. has released the official music video for their new single, “FOREVER // EVERMORE”.

The track follows the release of their previous singles “VICES.” and “LOVE STAINED”, which were released earlier this year. The music video for “FOREVER // EVERMORE” features stories and struggles shared by paradise fell.'s fans, who are known as "the fallen." The video is a powerful and moving portrayal of the resilience of the human spirit.

Talking about “FOREVER // EVERMORE” paradise fell. said:

“This song was written for anyone out there who needs reminding that it’s perfectly valid to WANT to let someone go but to also NOT BE ABLE TO do it because it hurts too much”, paradise fell. explains. “Whilst the twisted restless electronic verses feel like a dark stab in the back from someone you loved, twisting deeper with every line, the chorus feels like a cathartic, anthemic release. You can’t help but scream along every line. Gradually feeling the relief of verbalising out loud that this person has become a “scar, tattooed on <your> heart” that will haunt you forever but that you keep closer than ever before.”

Their third single continues the band's impressive debut, having already gained support from major streaming platforms and media outlets. Industry support has been backed up by a sold-out debut live performance in Camden, London, after just two singles.

Watch the video for “FOREVER // EVERMORE”